Ecommerce, in the form of online shopping and online banking, is often held up as the key to prosperity in Africa — a way of ‘leapfrogging’ past the obstacles of poor infrastructure. But there is a flipside to this convenience: the ever-present threat of fraud. Wherever money changes hands, you’ll always find someone who wants to take it away illegally, and buyer, seller and banker are all potential targets.
The overall relationship between communications directors and their PR agencies is expanding, but the nature of that relationship is changing, according to the inaugural Global Communications Report, which is produced by The Holmes Report in conjunction with USC Annenberg Centre for Public Relations.
Big international advertising entities are shopping in Africa, strategic PR and communications professional, Kentice Tikolo, looks at the impact in Kenya.
Helena Barnard, a full professor at GIBS talks to why multinationals migrate from one country, one continent to another. She also sheds light on the complexities.