Tag Archives: Oresti Patricios
02
Nov

Thriving in a poorly-performing economy

Cutting adspend may bring short-term savings, but research shows that good marketing campaigns can have results that linger for up to five years. The long-term impact of cutting back on advertising could result in a longer recovery time when the economy starts to grow.

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21
Sep

Social Media deepens its hold on SA – research findings

Facebook is now almost pervasive, in use by 97% of brands, from 91% the year before. Twitter has increased marginally, from 88% to 90%, while LinkedIn and Instagram continued their relentless rise, now both standing at 72%. YouTube has fallen slightly behind them, despite a marginal rise to 68%.

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12
Sep

PAMRO Achiever of the Year Award winner, Oresti Patricios on Africa

The PAMRO All Africa Media Research Conference has become an annual feature on the calendars of top industry professionals in the marketing, media and advertising sectors. Now in its 18th year, PAMRO initially focused on bringing together delegates from across Africa, to network, debate and present solutions to the continent’s challenges and opportunities. This year, however, […]

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02
Mar

Video: The SA Social Media Landscape Report 2017 unpacked

Ornico CEO, Oresti Patricios shared some key findings from the SA Social Media Landscape Report 2017 with Jeremy Maggs on the Financial Mail’s Redzone.

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