Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.
Big international advertising entities are shopping in Africa, strategic PR and communications professional, Kentice Tikolo, looks at the impact in Kenya.
Public relations is heading into a crisis, and it’s not the economy — it’s the sorry state of tertiary institutions, churning out PR ‘graduates’ who are ill-equipped for the industry. Rachel Irvine, MD of Irvine Bartlett, weighs in on the state of PR and what causes changes in the industry.
BizCommunity – 16 February 2014 “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller In 2013 the History Channel ran a brilliant series, The Men Who Built America, which tweaked my interest in John Davidson Rockefeller. Naturally the name rings […]