Tag Archives: Public Relations
04
Dec

Free e-book download: Demonstrating the Value of Communication – Part II

As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication – Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.

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14
Aug

PR Industry to kill AVEs – learn more at #AMECMM

Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.

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22
Nov

Kenya’s agency acquisitions – the big debate: An #OpenAfricaMag feature

Big international advertising entities are shopping in Africa, strategic PR and communications professional, Kentice Tikolo, looks at the impact in Kenya.

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02
Nov

#TheFutureByDesign: The Future of Public Relations

Public relations is heading into a crisis, and it’s not the economy — it’s the sorry state of tertiary institutions, churning out PR ‘graduates’ who are ill-equipped for the industry. Rachel Irvine, MD of Irvine Bartlett, weighs in on the state of PR and what causes changes in the industry.

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