Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.
Mobile communication is one of the most-transformative technologies ever unleashed, and even reaches parts of the world where reliable electricity and running water are luxuries. There are some 7.2bn mobile connections in the world, compared to 1.6bn TVs and 4.2bn television viewers – writes Nunu Ntshingila, Facebook’s Head of Africa.
“Radio is one of the greatest media man ever created,” says Benedict Matjiu, a radio producer at 5fm who has worked as a marketing consultant for some of South Africa’s top agencies, and who believes its extensive reach and the powerful stories it can share make it timeless. Matjiu speaks to The Future By Design.