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Advertising verification becomes crucial as marketing budgets go to waste

In 2011 recorded errors ranged between 5% - 15%, depending on specific mainstream television channels. By 2016 the average error rate recorded was around 5%, marginally improving to 4% for 2017 – once again campaign and channel dependent. The proliferation of media channels have certainly made it extremely difficult for brands to keep track of all their advertising spend but it becomes clear that major marketing budgets are still being wasted.
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#TheFutureByDesign: The future of radio

“Radio is one of the greatest media man ever created,” says Benedict Matjiu, a radio producer at 5fm who has worked as a marketing consultant for some of South Africa’s top agencies, and who believes its extensive reach and the powerful stories it can share make it timeless. Matjiu speaks to The Future By Design.
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Gareth Cliff. Radio Reinvented.

This article was first published in The Media Report. Click here to download it and get more insights by some of South Africa’s leading media and marketing minds. Once enfant terrible of SA’s airwaves, Gareth Cliff, caused a major stir…

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