Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry - particularly from a measurement and evaluation perspective.
Analytics and big data can lessen the amount of waste being created. The World Bank predicts that municipal waste generation is expected to reach 2.2 billion tonnes by 2025. Smart waste collection technology is expected to grow globally from USD57.6 million in 2016 to over USD223.6 million in 2025.
This infographic provides key media themes on SONA including #SONA2019 conversations on Twitter, which are geographically tagged as being in South Africa as the time of this research.
Social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. Have a look at this infographic for snippets of some of the findings.
Africa has seen increased communication blackouts in recent times, especially during times of elections, protests and political unrest. Shutting down social media has greater repercussions than the temporary limitation of communication which governments have imposed.
Social media transformed how we receive and consume news. With over 30-million internet users in South Africa, over 53% of the country’s population, this trend is set to grow.
Digital platforms have become an extension of our daily lives, especially in South Africa where there has been a significant growth in the use of social media. It makes sense then that for political parties to win constituencies at the polls, they need to win the social media race first.
The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
The Social Media Landscape Briefings taking place in Johannesburg on 16 October 2018 and Cape Town on 18 October 2018. These very popular events see the country’s top social media experts discussing the top level findings of the Social Media…