Tag Archives: south africa
19
Jul

Financial Mail and Ornico AdForum: a focus on the telecommunications sector

Telecommunications is one of the most highly competitive industries in Africa, and service providers from across the continent are in stiff competition for market share in this mobile-first audience. Given the prevalence of mobile on the continent, the degree of innovation and development within the mobile space is not surprising.

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05
Jul

Analysing Advertising Trends in the Financial Services Industry

Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.

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22
May

Millennials and Brands at the 2017 Sunday Times Generation Next Conference

Brands continue to be more specific in their communication where their social media strategy for millennials is more targeted.

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15
May

5 Youth Marketing Highlights: Sunday Times Generation Next 2017

South African brands and youth met at the buzzing Sandton Convention Centre for the annual Sunday Times Generation Next Conference on 11 May 2017. This is an invaluable platform for brands to check themselves and measure whether their messaging from advertising, PR to advertising actually has a positive effect on youth.

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