Tag Archives: south africa
26
Jul

Calling all social media marketers, agencies and communicators in South Africa

Participate in the SA Social Media Landscape 2019 Survey, shape the future of social media and digital marketing and get R2 000 in discounts for insights. As a respondent you will receive a free copy of the executive summary of the 2019 Social Media Landscape.

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19
Jul

South Africa’s maturing telecommunications industry and its consumer interaction

SA’s telecommunications sector is regarded as one of the most advanced in Africa, with high mobile penetration, growing internet penetration and significant growth in connectivity infrastructure in the past decade. However, the sector faces numerous challenges, including the high cost of data, as evidenced by the #DataMustFall movement.

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11
Jul

How AI will disrupt the job market in South Africa and beyond

Technological advancements, machine learning and artificial intelligence (AI) are at the forefront of job disruption. What are some of these key developments and how could it affect your job?

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13
Feb

Advertising verification becomes crucial as marketing budgets go to waste

In 2011 recorded errors ranged between 5% – 15%, depending on specific mainstream television channels. By 2016 the average error rate recorded was around 5%, marginally improving to 4% for 2017 – once again campaign and channel dependent. The proliferation of media channels have certainly made it extremely difficult for brands to keep track of all their advertising spend but it becomes clear that major marketing budgets are still being wasted.

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