Tag Archives: Spanish

How to intelligently measure PR, brand equity and social media

Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.

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Poverty in a rising Africa – an #OpenAfricaMag feature

While poverty in Africa has declined, number of poor has increased – excerpt from Poverty in Africa, with research and insights by: Kathleen Beegle, Luc Christiaensen, Andrew Dabalen and Isis Gaddis.

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