South African brands and youth met at the buzzing Sandton Convention Centre for the annual Sunday Times Generation Next Conference on 11 May 2017. This is an invaluable platform for brands to check themselves and measure whether their messaging from advertising, PR to advertising actually has a positive effect on youth.
Open Africa asks Peter Allerstorfer,founder and MD, Silvertree Investment Holdings, about the investment potential of the technology sector in Africa in general, and ecommerce in specific.
For Africa, any meaningful story must include a conversation about inclusive growth — which, by definition, is about including the majority that is currently excluded. Inclusive growth is all about development that is realised by creating opportunities for low-income segments to generate income and become self-sustainable.