Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.
Google Africa has ramped up its skills programme and aims to train 1,000,000 Africans in digital skills over the next year. Luke Mckend, Google SA Country Director, talks about why it is important for Africans to be not just digitally literate, but digitally proficient.
Mobile communication is one of the most-transformative technologies ever unleashed, and even reaches parts of the world where reliable electricity and running water are luxuries. There are some 7.2bn mobile connections in the world, compared to 1.6bn TVs and 4.2bn television viewers – writes Nunu Ntshingila, Facebook’s Head of Africa.