President Cyril Ramaphosa’s State of The Nation Address (SONA,) held on 7 February 2019, was mostly a subdued affair compared to the previous years’ major disruptions and theatrics. Brand Intelligence® firm, Ornico, analysed conversations from 1 February 2019 until 12 February 2019, across leading media and social media sources to provide a sense of how this year’s SONA influenced opinions.
Social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. Have a look at this infographic for snippets of some of the findings.
Africa has seen increased communication blackouts in recent times, especially during times of elections, protests and political unrest. Shutting down social media has greater repercussions than the temporary limitation of communication which governments have imposed.
The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.
The mentions of Women’s Month and topics relating to Women’s Day went over 90 000 across various media platforms from print, broadcast and social media. Influencer from politics to business led the narratives, with everyone from President Cyril Ramaphosa to Facebook's Nunu Ntshingila contributing positive commentary.
Facebook, Twitter, LinkedIn and other social networks have transformed how the way we connect with family, friends and prospective employers. Access to information for both business and individuals is much easier to find than ever before, which enables recruiters to conduct background checks potential candidates.
SA’s telecommunications sector is regarded as one of the most advanced in Africa, with high mobile penetration, growing internet penetration and significant growth in connectivity infrastructure in the past decade. However, the sector faces numerous challenges, including the high cost of data, as evidenced by the #DataMustFall movement.
The Africa Brand Index ranks the most successful social brands on the continent in terms of social media performance. Ornico pioneered the Africa Brand Index in 2015, and after two years of learnings and tweaking the algorithms that underpin the benchmark, the media and brand analysis company has now announced an annual local leaderboard that ranks South African brands.
Facebook is now almost pervasive, in use by 97% of brands, from 91% the year before. Twitter has increased marginally, from 88% to 90%, while LinkedIn and Instagram continued their relentless rise, now both standing at 72%. YouTube has fallen slightly behind them, despite a marginal rise to 68%.
Brands continue to be more specific in their communication where their social media strategy for millennials is more targeted.