Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.
The financial services sector has shifted advertising focus from price sensitivity to paying attention to the human element. Nedbank’s TV commercial, which follows a bank note, Standard Bank’s ‘What’s your next’ and Capitec’s uses of its mobile app are just a few examples of messaging that tries to resonate on a human level.
The Red Zone – 14 February 2014 It was an impressive line-up of industry experts on the Adforum panel commenting on the latest financial services ads. Sitting on the panel was Larry Khumalo (Ornico), Jonathan Deeb (Draftfcb), Adelle Wapnick (Lowe & Partners SA), Rob van Rooyen (House of Brave) and Terry Brown (Actuate) who gave their […]