The loss of a single job is one job too many asserts Proudly South African Chief Marketing Officer, Happy Ngidi. She was a panelist at the Sunday Times Generations Next Youth Marketing Conference.
South African brands and youth met at the buzzing Sandton Convention Centre for the annual Sunday Times Generation Next Conference on 11 May 2017. This is an invaluable platform for brands to check themselves and measure whether their messaging from advertising, PR to advertising actually has a positive effect on youth.
Close on 60% of South Africa’s population is under the age of 34. We’re a young nation, and mainstream media portrays this majority as beloved of bling. But just how much do we know about SA’s youth market, who they are, and where they are going? Andrew Miller weighs in.