The Africa Brand Index ranks the most successful social brands on the continent in terms of social media performance. Ornico pioneered the Africa Brand Index in 2015, and after two years of learnings and tweaking the algorithms that underpin the benchmark, the media and brand analysis company has now announced an annual local leaderboard that ranks South African brands.
In the beginning there was the banner advert. And lo, the banner advert was good. But banners and other traditional digital advertising are no longer quite cutting it. Research from the Content Marketing Institute shows that consumers reject banners at a rate that is greater than 99%.