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Chevrolet and Mercedes trump car advertising

BizCommunity – 14 November 2011

The verdict is out: Chevrolet and Mercedes seemed to have received the overwhelming majority of green cards for their current television advertising campaigns, for the Chevrolet Spark and the Mercedes Benz C Class Coupe respectively.

{image}}Top advertising gurus and opinion formers attended the Annual Ad Forum, in partnership with Ornico, chaired by Jeremy Maggs and a panel consisting of Dee Blackie (BOBI), Musa Kalenga (IHOP) and Andy Rice (Yellowwood Future Architects) at Vega Bordeaux on Friday, the 11th November – to judge good and bad car advertising, with the theme: ‘Automotive Advertising – Drives You Mad and Not To Purchase’.This was obviously just a snapshot-opinion from a very selected target audience and an indication that good memorable advertising still stands the test of time.

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