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Briefly: PAMRO Conference Looks at Media Research

The MediaOnline – 28 June 2013

The 15th PAMRO meeting and All Africa Media Research Conference will take place from 25 – 28 August 2013 in Antananarivo, Madagascar at the Hotel Colbert. The theme this year is ‘Africa Rising: The Role of Media Audience Research in Emerging Markets’.

The conference start on Sunday, 25 August. Updates on media audience research activities from countries from all parts of Africa and the rest of the world will be given. Presentations will address a wide range of subjects such as Television audience research methodologies, as well as the measurement and status of Radio, Print, Internet and Outdoor in Africa

Speakers from Ghana, Kenya, Nigeria, Switzerland, the UK, Hong Kong, Singapore and South Africa have been secured so far. They are inter alia:

Amelia Richards, Client Service Director: Media, Ask Afrika (Pty) Ltd, South Africa

Andrez Suski, Head of Media Solutions, Millward Brown Africa & Middle East

Charles Forster, Managing Director, Millward Brown Africa & Middle East

Craig Johnson, Managing Director Media and Candice Ulrich, Head: TV Panel and Data Integrity, Nielsen South Africa

Dwight Watson, Managing Director, Nielsen Africa, Craig Johnson, Managing Director, Nielsen Media and Candice Ulrich, Data Acquisition Lead, TAMS, Nielsen South Africa

Heather Kennedy, VP: Marketing, Top TV, South Africa

Jana Kuncova, Mediaresearch.cz

Jennie Beck, Global Director, Kantar Media, UK

Joe Hall, Senior Manager, Business Insights, BBC Global News, UK

Joe Otin, MediaCT Director, Ipsos Synovate Pan-Africa, Kenya

Keld Nielsen, Global Business Development Director and Laurence Chausson, International Marketing Director, Kantar Media Audiences, UK

Leendert van Meeram, General Manager, Intomart GfK, Netherlands

Mike Broom, Panel Services Africa, South Africa and Olayiwola Afolabi, Media Planning Services, Nigeria

Oresti Patricios, CEO, Ornicogroup, South Africa

Peter Masson, Partner, Bucknull & Masson, UK

Renata Uhlarikova, International Business Development Director, Kantar Media, UK

Riaan Manser, Solo Adventurer, Public Speaker, Author

For information about previous conferences please log onto http://www.pamro.org/ for further details.

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