The financial institutions in the media and brand intelligence research and insights include FNB, Nedbank, Standard Bank, ABSA, Capitec, Clientele, Assupol, King Price, Outsurance, First For Women, Coronation, Budget Insurance, Investec and others. Part of the debate by the panellists on the day was based on how uninspired some of the advertising in the financial services industry is, how focusing mostly on price leads to a lack of creativity in some of the work and as such causes the brands to be far too similar.
The Media Show, SAFM – 6 October 2013
Ornico PR, Marketing & Social Media Manager Larry Khumalo was the Brand Communicator of the week on Ashraf Garda’s The Media Show on SAFM. He discussed the rise of brand efficacy, with particular focus on the MTN Everywhere Library and the Engen Fire Blanket campaigns. Listen to his interview here>>>