Following this recent report  on some contributing factors that made Charlie Hebdo’s #JeSuisCharlie mentions more popular on social media in comparison to the incidents in Baga, Nigeria at the hands of Boko Haram, Kai Botha shared insights with Adlip.

Among factors such as the location of mentions, how the content went viral and the involvement of government officials, it was also the perceived attack on freedom of speech – as Kai points out.

For the full article with insights and findings, read more about it here.

Click here to download a detailed report [PDF] with all the findings.