Jeremy Maggs hosted Ornico CEO, Oresti Patricios and partner at Adams & Adams, Daren Olivier to find out about the unmatched success of the CEO SleepOutTM and the upcoming event on 28 July 2016. The conversation covered some of the negative perceptions around The CEO SleepOutTM and similar initiatives, which Daren comment on saying that some of the impact can only be seen later down the down the road.
Ornico has won two gold awards at the AMEC Awards as a result of measuring the effectiveness of communication efforts for The CEO SleepOutTM and the objectives that were set leading up to the initiative. Oresti talked to the coverage that eventually led to the initiative raising just over R26-million at The CEO SleepOutTM and the keywords that were mentioned in relevant conversations.
Please have a look at the full five minute interview from Maggs On Media on eNCA below: