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Ornico and CEO SleepOut CEOs on SAFM

SAFM’s Ashraf Garda on Sunday hosted Ornico CEO, Oresti Patricios and Ali Gregg – Founder and CEO of The CEO SleepOutTM to talk about the last event that led to Ornico scooping up Africa’s first AMEC Awards.

Referring to himself as an embedded journalist in The CEO SleepOutTM, Ashraf Garda kicks off the conversation by asking about the marketing strategy that would lead to Ornico bringing home two gold awards and create one of the most successful philanthropic initiatives in South Africa – in arguably the whole of Africa. It demonstrates the hard work that Ali and her team put into the initial event and now the second one which comes up on 28 July 2016.

The Brand IntelligenceTM company CEO, Oresti Patricios is also asked about what went into monitoring The CEO SleepOutTM and how this overtook global players such as Gorkana for UNICEF and Bill & Melinda Gates Foundation  as well as Pope Francis to bring two awards home.

Please listen to the interview below:

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