September sees the annual AMEC (the International Association for Measurement and Evaluation of Communication) Measurement Month, which includes many free educational events across the globe. Now in its fourth year, this long-awaited series of events in collaboration with members globally aims to educate communications and public relations practitioners about the latest best-practices in measuring the effectiveness of their communications and reputational campaigns.

The South African leg of the series hosted by AMEC member and Brand IntelligenceTM company, Ornico in collaboration with PRISA, takes place on 15 September at Ornico City in the Johannesburg CBD.

This year’s Measurement Month Breakfast will include an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool. This year’s AMEC Summit highlighted the fact that the global body will be pushing even harder for the eradication of the dated AVE method for measuring communications initiatives. Ornico will demonstrate how to use the Integrated Evaluation Framework as a way to measure more effectively and in line with organizational goals.

Event details

Date: 15 September 2017
Venue: PRISA (Procomm House, 108 Bram Fischer Dr, Ferndale, Johannesburg)
Time: 07H00 for 07H30
To RSVP, please contact PRISA at: or 011 326 1262.