Brand intelligence company, Ornico, today announced the results of the first Africa Brand Index powered by Fuseware. A benchmark that ranks some 500 of Africa’s top brands in South Africa, Nigeria and Kenya according to social media performance, the top five brands monitored and analysed for the month of July 2015, included Supersport in first place, The Expresso Show [second], Idols South Africa [third], Woolworths [fourth] and Vodacom [fifth].
Social media usage trends continue to evolve in South Africa, with users constantly changing how they utilise the various platforms. The SA Social Media Landscape 2019 report, released last week by World Wide Worx and Ornico, the Brand Intelligence® organisation, shows growth across platforms with Instagram rapidly increasing its numbers in South Africa.
The full report also shares insights from thinkers in some of South Africa’s top agencies based on interactions with various brands whose strategies they have a direct influence on. These insights shed some light on where brands will focus in 2019 and how this may affect various industries on social media.
The SA Social Media Landscape 2019 also includes:
A social brand survey
Consumer survey data from SA’s top social media users
A detailed look at how South Africans use social media
It also provides year-on-year trends from Facebook, Twitter, LinkedIn, Instagram and YouTube.
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