Social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. Annually, Ornico and World Wide Worx release the definitive SA South Landscape and 2019 version of the report shows unprecedented growth across platforms.

Have a look at the below infographic for snippets of some of the findings:

The full report also shares insights from thinkers in some of South Africa’s top agencies based on interactions with various brands whose strategies they have a direct influence on. These insights shed some light on where brands will focus in 2019 and how this may affect various industries on social media.

The SA Social Media Landscape 2019 also includes:

A social brand survey

Consumer survey data from SA’s top social media users

A detailed look at how South Africans use social media

It also provides year-on-year trends from Facebook, Twitter, LinkedIn, Instagram and YouTube.

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