South Africa has one of the most competitive telecommunications, mobile and broadband connectivity industries on the African continent. With the country always on their mobile devices, Ornico, Financial Mail and a panel of marketing and advertising thought leaders analysed some of the leading advertising and communication trends in this industry.
Statistics by Ornico show that brands increase their number of spots on satellite stations when compared to terrestrial TV stations. This could be due to spend requirements on each channel, where satellite TV stations charge less for advertising space than their terrestrial peers.
Data shows that SABC1 takes the lead from a spend perspective – at over R43-million at the time of sourcing data – across telecommunications, mobile and broadband connectivity providers. M-Net saw the most number of spots in comparison where spend data shows over R8-million was spent by brands on the channel.
For a sense of advertising spend and performance across the industry, please complete the form below to download the report: