Brand Intelligence® company Ornico, researched commentary around Youth Month and Youth Day across various media platforms including social media, print, broadcast and online platforms. This follows research and analysis of thousands of media items from these platforms. Ornico’s top analysts provide insight into some of the leading narratives from these various media outlets and the public.
Political parties and their various commemorative events made a significant showing in the research with the EFF, DA and the ANC vying for the top spot in media coverage. Opposition party leaders Mmusi Maimane and Julius Malema each appear alongside their parties, unlike President Cyril Ramaphosa whom media mentions associate more with government than the ANC. Calls by EFF president, Julius Malema, for apartheid era leaders to ask for forgiveness, caught the attention of both the media and social media users.
[perfectpullquote align=”right” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Ornico’s top analysts provide insight into some of the leading narratives from these various media outlets and the public.[/perfectpullquote]
Business also received significant coverage with MTN, Engen, DSTV, Garmin, Uber South Africa, VW South Africa, MultiChoice, Shoprite and others being among the most mentioned brands for their initiatives aimed towards youth development. Most of these mentioned appeared on Youth Day (June 16) with various initiatives taking place across the country.
Download the report by Ornico below: