Trends research by Ornico shows automotive industry and motoring brands in South Africa are among the biggest advertisers on TV when compared to other industries. Ornico and Financial Mail were joined at today’s AdForum by industry experts in advertising and marketing to analyse whether some of the top brands in the sector resonate with audiences.
Amidst mixed reactions from the audience and various comments from the panel, one can tell that the industry is making strides in both technology and choice of TV platform for their commercials. As a partner and advertising tracking, media and Brand Intelligence® organisation, Ornico provides insights and intelligence at AdForum.
In global trends, budgets in TV advertising are in decline while digital platforms and social media are seeing a rapid increase in spend. The latest findings in South Africa are showing growth in M-Net as the leading choice for some brands in the motoring industry with Subaru and Mazda taking the lead. Mahindra as a fairly new player in TV advertising showed a spike in their spend and frequency for June 2019, where they also made use of satellite stations most of the time.
Please download an overview of the findings below: