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Infographic: South Africa’s 2019 Women’s Day Media Coverage with top Twitter conversations

Women’s Day celebrations, on 9 August 2019, in South Africa focused largely on the scourge of gender-based violence which affects women and this dominated media coverage, as well as government events. Much of the conversations were centred around the struggles faced by South African women in 2019 compared to the women of 1956 whom this day celebrates.

Research by Ornico shows a different picture this year in comparison to a year ago when similar results were published. Organs of state and politicians were more visible in 2019 than 2018 and it’s also notable that were less media mentions this year. Twitter data shows that corporate South Africa made a better showing this year on social media than in 2018.

Last year, MTN and Capitec led conversations with both their interest and in how they engaged on issues that relate to the inclusiveness of women. We see a different picture emerge this year with Nedbank, FNB and Cape Town’s V&A Waterfront taking the lead.

Please have a look at the infographic below for snippets of media coverage relating to Women’s Day and share your views with us.

Women’s Day 2019 Media Infographic by Ornico

Mongezi Mtati

Broadcast Monitor at Ornico, Neo Webb, is on the pulse of all relevant brand coverage where she extrapolates useful business insights from media trends. She is also interested in digital marketing, copywriting and communication. Neo holds a diploma in Media Studies specialising in Strategic Public Relations. She may be hiking up a mountain while you read this.

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