World Sports Betting ad taps into South Africa’s love of the Springboks: #AfricanAdShowcase

World Sports Betting’s choice of familiar South African comedic duo, Leon Schuster and Alfred Ntombela, for its 2019 Rugby World Cup ad campaign may resonate with die-hard rugby fans.
This TV commercial links its inspiration to the passionate support of the Springboks that South Africa has, while tapping into the intensity of the sport.

#AfricanAdShowcase celebrates and showcases some of Africa’s most inspired work in TV advertising, and is brought to you in partnership between Ornico and BizCommunity.

In some of their films, Schuster and Ntombela, have for years supported the Springboks from songs to cameo appearances of the team’s gear in some productions.

It is also evidenced by the now-popular, “Hie’ Kommie Bokke”, which can be seen as a war cry that is synonymous with the pair.

At the time of airing this ad, the country is gripped by Rugby World Cup fever and the Springboks are punted as one of the favourites to be crowned champions.

The commercial’s nostalgic approach with South African favourites; a braai, snacks and beer on rugby day, plays well into the country’s love of sport and a good old laugh.

The World Sports Betting ad reminds South Africans to place their bets.

Agency and team credits

Ad title: World Sports Betting Rugby World Cup 2019

Country: South Africa

Client: World Sports Betting

Creative agency: Press Play Films SA acted as agency and production company on this project

Account director: Tina Dearlove

Executive creative director: Nick Dearlove

Copywriter: Lewis Lehman (scriptwriter)

Production company: Press Play Films SA

Recording studio: Produce Sound

Executive producer: Tina Dearlove

Music and sound design: Joe Darling

Agency producer: Tina Dearlove

Director: Nick Dearlove

Director of photography: Chuanne Blofield

Production art director: Black Maverick

Editor: Jordan Koen

Post production: Mushroom Media

Stills photographer: Nick Lourens

If you are an agency or brand with work that’s on TV, please tweet us on @OrnicoMedia and add #AfricanAdShowcase. We’d love to see your latest offering.

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Refiloe Molefe

Refiloe Molefe follows all things print at Ornico, which translates into insights and understanding on the impact of news on brands, business, government and society in general. He has a passion for trends in The Fourth Industrial Revolution. Molefe is an advocate for the positive impact of technology in the advancement of humanity.
Follow Refiloe Molefe on Twitter: @Refzology

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