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World Sports Betting ad taps into South Africa’s love of the Springboks: #AfricanAdShowcase

World Sports Betting’s choice of familiar South African comedic duo, Leon Schuster and Alfred Ntombela, for its 2019 Rugby World Cup ad campaign may resonate with die-hard rugby fans.
This TV commercial links its inspiration to the passionate support of the Springboks that South Africa has, while tapping into the intensity of the sport.

#AfricanAdShowcase celebrates and showcases some of Africa’s most inspired work in TV advertising, and is brought to you in partnership between Ornico and BizCommunity.

In some of their films, Schuster and Ntombela, have for years supported the Springboks from songs to cameo appearances of the team’s gear in some productions.

It is also evidenced by the now-popular, “Hie’ Kommie Bokke”, which can be seen as a war cry that is synonymous with the pair.

At the time of airing this ad, the country is gripped by Rugby World Cup fever and the Springboks are punted as one of the favourites to be crowned champions.

The commercial’s nostalgic approach with South African favourites; a braai, snacks and beer on rugby day, plays well into the country’s love of sport and a good old laugh.

The World Sports Betting ad reminds South Africans to place their bets.

Agency and team credits

  • Ad title: World Sports Betting Rugby World Cup 2019
  • Country: South Africa
  • Client: World Sports Betting
  • Creative agency: Press Play Films SA acted as agency and production company on this project
  • Account director: Tina Dearlove
  • Executive creative director: Nick Dearlove
  • Copywriter: Lewis Lehman (scriptwriter)
  • Production company: Press Play Films SA
  • Recording studio: Produce Sound
  • Executive producer: Tina Dearlove
  • Music and sound design: Joe Darling
  • Agency producer: Tina Dearlove
  • Director: Nick Dearlove
  • Director of photography: Chuanne Blofield
  • Production art director: Black Maverick
  • Editor: Jordan Koen
  • Post production: Mushroom Media
  • Stills photographer: Nick Lourens

If you are an advertising, creative or digital agency – or a brand – in Africa with work that’s on TV, please tweet us on @OrnicoMedia and add #AfricanAdShowcase. We’d love to see your latest offering.

Refiloe Molefe

Refiloe Molefe follows all things print at Ornico, which translates into insights and understanding on the impact of news on brands, business, government and society in general. He has a passion for trends in The Fourth Industrial Revolution. Molefe is an advocate for the positive impact of technology in the advancement of humanity.
Follow Refiloe Molefe on Twitter: @Refzology

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