The Santa Shoebox Project’s latest commercial speaks to the power of dreams and the results. “Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly,” said poet Langston Hughes.

Thousands of children’s Christmas dreams will be realised in the next couple of weeks when The Santa Shoebox Project distributes personalised gift boxes with essential items and treats for underprivileged children throughout South Africa and Namibia. The initiative celebrates its 13th year of giving smiles to young people.

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Their ad campaign is aimed at showing kids that no matter what circumstances they may find themselves in, they can still dream and it will one day come true.  For thousands of underprivileged kids who don’t know what it means to have a dream, this years’ Santa Shoebox Project is bound to have a positive impact.

Unlike most big campaigns and TV commercials that feature in the #AfricanAdShowcase, the Santa Shoebox Project ad was a labour of love. When asked for credits, the Santa Shoebox team said this was a labour of love with a few sponsors involved to make it possible, and as such, there are no creative agency team credits to share.

Below, we acknowledge the team that was behind this inspired piece of creative work.

Agency and team credits

Ad title: A Simple Gift

Country: South Africa

Client: Santa Shoebox Project

Creative Agency: Stor-Age

Account Director: Roxy Ilbury

Creative Director: Rob Baird

Executive Creative Director: Chris Oosthuizen

Post Production: Cynthia Jonqueres

If you are an agency or brand with work that’s on TV, please tweet us on @OrnicoMedia and add #AfricanAdShowcase. We’d love to see your latest offering.

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