King Price finds humour in communication breakdown and celebrates SA culture: #AfricanAdShowcase
Communication goes beyond language and its nuances to express thoughts that should be clearly understood. Anyone who has ever misunderstood a message knows that communication can easily miss the mark. King Price’s latest TV commercial uses wit and humour to poke fun at South Africans’ occasional cultural misinterpretations.
#AfricanAdShowcase celebrates and showcases some of Africa’s most inspired work in TV advertising, and is brought to you in partnership between Ornico and BizCommunity.
In this funny and insightful insurance ad by King Price, a white business man is seen learning Venda culture from the regalia to the language. The eager learner soon bids farewell to his Venda host community and heads to the city.
He then enters a boardroom dressed in Venda traditional clothing. In shock, the meeting chairperson asks him “what are you doing” to which he replies “you said if I wanted to do business with you I have to become a Venda.” The man chairing the meeting turns towards the wall with a sign that reads “Vendor Applications.”
This humorous piece by Freckle for King Price sends an important message about communicating to be understood and making sense to your customers as a brand.
AGENCY AND TEAM CREDITS
Ad title: Venda/Vendor
Country: South Africa
Client: King Price
Creative Agency: Freckle
Account Director: Bouwer Bosch
Executive Creative Director: Bennie Fourie
Creative Director: Bennie Fourie
Copywriter: Bennie Fourie
Art Director: Reg Hart
Concept: Gerrie Cloete
TV production: Freckle
Media planners: Xfacta
Production Company: Freckle
Recording Studio: Planet Awesome
Music and Sound Design: Peach van Pletzen
Agency Producer: Bouwer Bosch
If you are an agency or brand with work that’s on TV, please tweet us on @OrnicoMedia and add #AfricanAdShowcase. We’d love to see your latest offering.
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