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King Price finds humour in communication breakdown and celebrates SA culture: #AfricanAdShowcase

Communication goes beyond language and its nuances to express thoughts that should be clearly understood. Anyone who has ever misunderstood a message knows that communication can easily miss the mark. King Price’s latest TV commercial uses wit and humour to poke fun at South Africans’ occasional cultural misinterpretations.

#AfricanAdShowcase celebrates and showcases some of Africa’s most inspired work in TV advertising, and is brought to you in partnership between Ornico and BizCommunity.

In this funny and insightful insurance ad by King Price, a white business man is seen learning Venda culture from the regalia to the language. The eager learner soon bids farewell to his Venda host community and heads to the city.

He then enters a boardroom dressed in Venda traditional clothing. In shock, the meeting chairperson asks him “what are you doing” to which he replies “you said if I wanted to do business with you I have to become a Venda.”  The man chairing the meeting turns towards the wall with a sign that reads “Vendor Applications.”

This humorous piece by Freckle for King Price sends an important message about communicating to be understood and making sense to your customers as a brand.


Ad title: Venda/Vendor

Country: South Africa

Client: King Price

Creative Agency: Freckle

Account Director: Bouwer Bosch

Executive Creative Director:  Bennie Fourie

Creative Director: Bennie Fourie

Copywriter: Bennie Fourie

Art Director: Reg Hart

Concept: Gerrie Cloete

TV production: Freckle

Media planners: Xfacta

Production Company: Freckle

Recording Studio: Planet Awesome

Music and Sound Design:  Peach van Pletzen

Agency Producer: Bouwer Bosch

If you are an agency or brand with work that’s on TV, please tweet us on @OrnicoMedia and add #AfricanAdShowcase. We’d love to see your latest offering.

Tebogo Msimanga

Journalism graduate, Tebogo Msimanga is part of Ornico’s Administrative team and a firm believer in starting with available resources to build your dream. She is fascinated by how the news shape both public perceptions and the world’s narrative.  Tebogo is a huge fan of author, Chimamanda Ngozi Adichie.

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