No single story has ever dominated the global media landscape as much as the COVID-19 coronavirus pandemic and its impact on health, safety and global economies. Every single news channel is leading with COVID-19 reporting – South Africa being no exception.
Brand Intelligence® firm Ornico has now committed its resources to assist the communication industry and will be working closely with the Public Relations Institute of South Africa (PRISA) and other industry role players to help understand reportage around the pandemic. This will help professional communicators to improve critical messaging and to direct it to relevant audiences.
Ornico will release a weekly media coverage analysis of South African media and how it is reporting on the pandemic. This includes regional vs national media coverage, media with the most stories, most featured journalists and also the latest Department of Health statistics for the period.
This launch infographic is based on a sample of 6 931 media items collected from online, print and broadcast sources for the period 21 – 31 March 2020. The research shows that most coverage on a single day was recorded on Tuesday, 24 March 2020, which was the day after President Ramaphosa’s announcement of the lockdown.
// ENDS //
Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.
By collecting and analysing media data across many channels, Ornico informs brand owners and marketing decision makers about the most important strategic decisions they’ll ever make regarding their brands.
From editorial and advertising monitoring services, social media analytics to advanced brand research, Ornico provides a holistic and independent view of brand performance as reflected by television, radio, print media as well as social and digital media.
Mongezi Mtati, Marketing Manager at OrnicoGroup
Mobile: +27 83 757 3163
Landline: +27 11 884 5041
Oresti Patricios, CEO at OrnicoGroup
Mobile: +27 83 326 2250
Landline: +2711 884 5041