It has been nearly a month since South Africa went into lockdown to flatten the curve in the spread of the Covid-19 coronavirus pandemic. The media has played a significant role in helping citizens to understand and navigate this challenging time where data shows that most coverage was around various issues from economic impact, announcements by government and ways for the nation to function.
In the fourth release of weekly research by Ornico, media data analysis shows that – out of a sample of 4838 media items collected – the most syndicated coverage continues to talk to the economic impact of the pandemic. The data analysed was collected from online, print and broadcast sources from 15-21 April 2020.
Newspaper and online coverage account for 81% of mentions in the sample data analysed with online media contributing 59% of all coverage. The past week’s media analysis shows Media24’s Riana de Lange, Elvira Wood and Hendrik Cronje to feature as leading journalists. IOL journalists took the lead weekly for the first three weeks of the lockdown media research, which now reflects Media24 in the latest results.
Brand Intelligence® firm Ornico has committed its resources to assist the communication industry and will be working closely with the Public Relations Institute of Southern Africa (PRISA) and other industry role players to help understand reportage around the pandemic. This will help professional communicators to improve critical messaging and to direct it to relevant audiences.
Follow Ornico on Twitter and the company website for weekly updates and ongoing research.
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Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.
By collecting and analysing media data across many channels, Ornico informs brand owners and marketing decision makers about the most important strategic decisions they’ll ever make regarding their brands.
From editorial and advertising monitoring services, social media analytics to advanced brand research, Ornico provides a holistic and independent view of brand performance as reflected by television, radio, print media as well as social and digital media.
Mongezi Mtati, Marketing Manager at OrnicoGroup
Mobile: +27 83 757 3163
Landline: +27 11 884 5041
Oresti Patricios, CEO at OrnicoGroup
Mobile: +27 83 326 2250
Landline: +2711 884 5041