Following President Cyril Ramaphosa’s announcement that the lockdown restrictions would be eased from 1 May 2020, leading South African media share news and updates on the impact of the coronavirus on the nation. Both online and traditional news media outlets shed light on how the changes in lockdown restrictions, from level 5 to level 4, will impact South Africans from various industries to general movement.
Top print and news media outlets, IOL and Media24 take the lead focussing on various aspects of the Covid-19 pandemic in South Africa. These media outlets largely focussed on the impact of the pandemic on the economy and sports with rugby featuring the most. Content syndication across various regions contributes to the spread of news in some of the leading media platforms.
Online media is once again ahead of other platforms rising sharply this week to 75% of media items in comparison to 59% the week before.
Ornico’s sample media data for this latest edition includes 5825 media items collected from online, print and broadcast sources from 22 to 28 April 2020. Some of the conversations this week point to the easing of lockdown restrictions, with some uncertainty around how this will be rolled out. Online media is once again ahead of other platforms rising sharply this week to 75% of media items in comparison to 59% the week before.
This fifth edition of the Covid-19 series of infographics shows an eagerness by the nation to return to work, while media analysis also shows some reluctance and forethought. Between social media and news outlets, South Africans are engaging on various aspects of how they are affected and will continue to be, as government ministers share what is expected of citizens as the country slowly comes out of lockdown.
Brand Intelligence® firm Ornico has committed its resources to assist the communication industry and will be working closely with the Public Relations Institute of Southern Africa (PRISA) and other industry role players to help understand reportage around the pandemic. This will help professional communicators to improve critical messaging and to direct it to relevant audiences.
Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.
By collecting and analysing media data across many channels, Ornico informs brand owners and marketing decision makers about the most important strategic decisions they’ll ever make regarding their brands.
From editorial and advertising monitoring services, social media analytics to advanced brand research, Ornico provides a holistic and independent view of brand performance as reflected by television, radio, print media as well as social and digital media.
Mongezi Mtati, Marketing Manager at OrnicoGroup
Mobile: +27 83 757 3163
Landline: +27 11 884 5041
Oresti Patricios, CEO at OrnicoGroup
Mobile: +27 83 326 2250
Landline: +2711 884 5041