The seventh edition of ongoing media research and analysis on Covid-19 shows increased calls for communication by the president, which will help to clarify how soon the economy will open up. News stories across traditional, online and social media point to the need for clear communication that covers where the nation is and how the novel coronavirus is dealt with across all spheres of society.
The past week’s media analysis also shows how some level 4 lockdown regulations translate across various industries and the nation as people navigate their way through changing times. Some of the coverage this week looks at the economic impact of extended lockdown regulations and anxiety around how industries will recover when restrictions change. There were increased mentions of the South African Social Security Agency (SASSA) following their announcement on readiness to implement the Social Relief of Distress Grant.
Media sample data collected from online, print and broadcast sources from 6 to 12 May, 2020 shows 5 795 media items from across all platforms. National media sources took the lead in reporting about Covid-19 which includes both online and traditional media. The Western Cape continues to take the lead in regional coverage followed by Gauteng and the Limpopo Province which is slowly becoming a regular regional feature from a coverage perspective.
Brand Intelligence® firm Ornico has committed its resources to assist the communication industry and will be working closely with the Public Relations Institute of Southern Africa (PRISA) and other industry role players to help understand reportage around the pandemic. This will help professional communicators to improve critical messaging and to direct it to relevant audiences.
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Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.
By collecting and analysing media data across many channels, Ornico informs brand owners and marketing decision makers about the most important strategic decisions they’ll ever make regarding their brands.
From editorial and advertising monitoring services, social media analytics to advanced brand research, Ornico provides a holistic and independent view of brand performance as reflected by television, radio, print media as well as social and digital media.
Mongezi Mtati, Marketing Manager at OrnicoGroup
Mobile: +27 83 757 3163
Landline: +27 11 884 5041
Oresti Patricios, CEO at OrnicoGroup
Mobile: +27 83 326 2250
Landline: +2711 884 5041