The South African Social Media Landscape is the single most contextual report on social media usage in South Africa and one of the most referenced pieces of research by brands. Ornico, World Wide Worx and their collaborators invite you to join the virtual launch with insights, panel discussions and an opportunity for you to get some of your burning questions answered.
This year’s SA Social Media Landscape includes a social brand survey in which leading brands, agencies and communicators share their predictions on social media usage and spend for the next year. It will give brands and their teams insights into how they can structure their content as well as direct their spend going forward. In the height of the novel coronavirus outbreak, brands and individuals find themselves increasingly reliant on digital platforms for their news and interaction, which makes this launch event very critical at this time.
Insights and data for this year’s report includes research from Brandwatch, GlobalWebIndex, Ask Afrika, YOUKNOW, Psychographica and other reputable sources. Some of the discussions will include findings from these sources as well as research by Ornico and World Wide Worx from across the leading social media platforms such as Facebook, LinkedIn, Twitter, Instagram and new kid on the block, TikTok. This will cover user numbers by platform and discussions into what brands should look out for in the next year.
Date: 10 June 2020