The South African Social Media Landscape 2020 titled Social Media Myths, High Walls and Controlled Data, takes an in-depth look at some trends and insights to help brands become more effective in their strategies. Brand Intelligence® organisation Ornico and World Wide Worx have compiled some of the smartest insights for brands to build their content strategies for 2020 and beyond.
This year’s report is free to download and includes research from Brandwatch, YOUKNOW, Psychographica, TGI/Ask Afrika and GlobalWebIndex. The teams at Ornico and World Wide Worx also took a deep dive into the leading social networks to create one of the most insightful reports with a focus on the South African context.
LinkedIn, Facebook, Instagram, Twitter and TikTok have seen major changes in past year, which has also affected the data that brands are able to tap into for their strategies. This definitive report also includes results from a detailed brand survey that offers a spend forecast in which brands share where and how they will invest across digital platforms for the next year.