South African media coverage in the second week of lockdown alert level 3 shows increased calls for the economy the to be reopened, as some school learners went back to class. Various sectors of South African society, from opposition parties to business, have voiced concerns about the continued closure in some parts of the South African economy.
On Monday, 8 June 2020, grade 7 and grade 12 learners reopened reopened schools for the first time since the lockdown began, which some are questioning from a safety perspective. This move led to further discussions about sanitation and social distancing in public schools that tend to have more learners in classrooms than their independent counterparts. Following the reopening, Gauteng Education MEC, Panyaza Lesufi announced that 38 schools in the province have reported Covid-19 cases.
This week’s media coverage analysis includes sample data of 3 326 media items collected from online media platforms, print and broadcast sources from 3 to 9 June 2020. With this being the eleventh infographic in the series, since 1 April 2020, the conversations are beginning to change from flattening the curve to opening up the economy. South Africans on both social media and the media are talking about challenges they face as some have no income during lockdown.
Brand Intelligence® firm Ornico has committed its resources to assist the communication industry and will be working closely with the Public Relations Institute of Southern Africa (PRISA) and other industry role players to help understand reportage around the pandemic. This will help professional communicators to improve critical messaging and to direct it to relevant audiences.
// ENDS //
Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.
By collecting and analysing media data across many channels, Ornico informs brand owners and marketing decision makers about the most important strategic decisions they’ll ever make regarding their brands.
From editorial and advertising monitoring services, social media analytics to advanced brand research, Ornico provides a holistic and independent view of brand performance as reflected by television, radio, print media as well as social and digital media.
Mongezi Mtati, Marketing Manager at OrnicoGroup
Mobile: +27 83 757 3163
Landline: +27 11 884 5041
Oresti Patricios, CEO at OrnicoGroup
Mobile: +27 83 326 2250
Landline: +2711 884 5041