Media coverage analysis shows that economic centres across all provinces in South Africa tend to record the highest number of new Covid-19 cases with the Western Cape in the lead. This past week, however, the Gauteng Province has shown some of the highest numbers recorded on a single day.
As the South African economy opens up, with some restaurants and salons having resumed operation, the number of new Covid-19 cases also sees record increases. News this week also points to calls for increased lockdown restrictions from some corners of society while others argue to reopen the economy. This week also saw more coverage of the taxi industry as they moved to fill taxis to full capacity from the initial 70% to help curb the spread of Covid-19.
This week’s sample media data includes a sample of 3 644 media items collected from online, print and broadcast sources from 24 to 30 June 2020. Online media and radio were the most dominant media types by volume of coverage in past week, as South Africans turn to media for information. Magazines remain the media type with the lowest Covid-19 news and coverage, which may be because there are many daily changes and updates for monthly publications to remain relevant in the space.
Twitter and other social media platforms are where many South Africans share their view and inputs on how the country should deal with the spread of Covid-19. There are calls for increased lockdown restrictions from among some South Africans with debates of the economic effects post lockdown. Urban centres lead the charge in the number of Covid-19 and coronavirus mentions on Twitter where the most publicly available data can be analysed.
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Brand Intelligence® firm Ornico has committed its resources to assist the communication industry and will be working closely with the Public Relations Institute of Southern Africa (PRISA) and other industry role players to help understand reportage around the pandemic. This will help professional communicators to improve critical messaging and to direct it to relevant audiences.
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Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.
By collecting and analysing media data across many channels, Ornico informs brand owners and marketing decision makers about the most important strategic decisions they’ll ever make regarding their brands.
From editorial and advertising monitoring services, social media analytics to advanced brand research, Ornico provides a holistic and independent view of brand performance as reflected by television, radio, print media as well as social and digital media.
Mongezi Mtati, Marketing Manager at OrnicoGroup
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Oresti Patricios, CEO at OrnicoGroup
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