skip to Main Content

Black Friday with brand and customer challenges in mind

This year, Black Friday comes at a time when most brands, people and countries are faced with a challenging year because of the Covid-19 pandemic, which has had adverse effects on the state and wallets of most customers. That said, many people look forward to the year-end savings on some of their shopping and many popular South African retailers will have Black Friday specials throughout the month of November.

Black Friday Sale
Black Friday Sale

As the South African economy slowly opens up following months of strict lockdown regulations, most retailers will run their Black Friday specials throughout the month of November. This began on 1 November for some brands and it will help to reduce the year-on-year overcrowding in stores, while aiding social distancing.

According to Business Insider, Black Friday was much bigger in 2019 compared to previous years and surely, some brands banked on this being more profitable. With the world now facing a pandemic, retailers made it easier for customers to shop in these unprecedented times. Social media has seen a positive buzz with the news of retailers extending their discounted rates throughout the month.

No overcrowding

Black Friday is well known for in-store stampedes, overcrowding and people running for the one product they desire. The internet is filled with videos of people being trampled as shoppers chase the next saving. It is anticipated that this year’s Black Friday will not have the usual chaos, as stores and country grapple with social distancing and other safety measures

Online Shopping to boom

Shopping
Shopper

According to an e-commerce market analysis by ecommerceDB, South Africa is the 37th largest market for eCommerce with a revenue of US$3 billion in 2019. ITWeb reports that “retail sales grew by around 40% during lockdown, with some industries such as the alcohol sector having seen growth of over 100%.” With customers now adopting shopping online, this will have positive effects on Black Friday shopping as most consumers remain indoors.

People will be on the lookout for increased savings following the economic and jobs market slump in South Africa and many parts of the world. This positive news has been met with optimism by many across the social web, as people plan for their Christmas shopping. It may also lead to the added boost that the South African economy needs following a tough year for many.

It will also increase the need for more online shopping options where the unbanked can also take advantage of online shopping, which is still a challenge for most South Africans outside of urban areas.

 

Neo Webb

Broadcast Monitor at Ornico, Neo Webb, is on the pulse of all relevant brand coverage where she extrapolates useful business insights from media trends. She is also interested in digital marketing, copywriting and communication. Neo holds a diploma in Media Studies specialising in Strategic Public Relations. She may be hiking up a mountain while you read this.

Back To Top