Fast Food Media Coverage Report

Too tired to cook? Pizza, a burger or maybe chicken, with a side of fries? Hmm, yum! Let’s be honest, this is one of the toughest decisions you’ll need to make after a long day at work. The question is, is the complexity of the decision driven by your palate, or is there a greater force that influences your decision?

Ornico, one of Africa’s leading Media Monitoring agencies has compiled a free-to-download report on the fast-food industry. We explore advertising trends, new creative executions, developments and spending patterns in the years 2020 – 2021.

The research looks at new advertisements that made an appearance across television, radio, print, online, outdoor, direct marketing and mobile. It also focuses on advertising spend patterns across radio and television.

The core findings of this report include an overview of over 400 000 new ad executions during the 2020-2021 period with an ad spend value of R3 081 742 384. Download the report today for an in-depth analysis.

Download the Fast Food Media Coverage Report
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