Telecommunications Advertising in South Africa

It is no myth that the telecommunication industry has one of the highest total media ad spend in South Africa. Even though the industry itself is not saturated, advertising is one of the fundamentals to winning the competitive battle. Coupled with other factors; brand value and consumer preferences, there is a significant connection between advertising spend and market share.

NUMBER OF ADS- MONTH AND MEDIUM

Ornico, one of Africa’s leading Media Monitoring agencies has compiled a free to download research report that aims to provide a totally independent and unbiased view of advertising activity in the Telecommunications category – for the period 2020 and 2021.

The research looks at two main areas: the analysis of new executions (Newcomers) of telecommunication adverts launched during the period, as well as a topline MediaTrac view on advertising spend on radio and television.

Telecommunications Advertising in South Africa
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