The SA Social Media Landscape Report 2022

The metaverse is undoubtedly the ‘cool kidz’ word of 2022, but it’s not new to the block. So, what made it #blowup? We are sure there are some theories flying around…

“Today I think we look at the internet, but I think in the future you’re going to be in the experiences.”

– Mark Zuckerberg

Despite it being a hot topic, it’s hard to pinpoint what it is and to deduce its relevancy to those of us wearing the ‘marketing hat’. Here is what we can tell you for now, because these are uncharted waters, as marketers we have the opportunity to take lead by cementing the role brands play in shaping our cultures and life experiences.

SA Social Media Landscape 2022

Ornico, in collaboration with World Wide Worx, is launching this much anticipated SA Social Media Landscape Report event live on YouTube on Thursday, 30 June 2022. The aim of this 60-minute virtual panel discussion is to inform the leading thinkers and pioneers of marketing, media, public relations and advertising about the behaviours of South African social media users and provide a detailed analysis of the data to acquire valuable insights for the future.

The report includes findings from our partner Ask Afrika, whose survey unveils the way South Africans utilise social media and their valuable demographics. YouKnow, a South African intelligence technology company, will provide interesting social media data research through the Brandwatch platform and in-depth survey insights by GlobalWebIndex.

SA Social Media Landscape Report 2022
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