The All-in-One brand & communications management solution built for marketing professionals first.
Hello Brand Intelligence®
Understand the broad market drivers and trends that shape your business and industry.
This part of the Brand Intelligence® service offers an in-depth measurement and insight analyse on current industry topics and trends that can potentially or have already affected your brand.
Keep track of the top voices that control the conversation within your preferred vertical. Identify top journalists, influencers, publications and spokespeople within your targeted market and make the most out of your PR campaigns.
SWOT & PESTEL analysis will help you make the right decisions by measuring and making a systematic and thorough evaluation of your marketing efforts in comparison with the current landscape of your industry, strengths, weaknesses, opportunities, and threats of your brand.
An in-depth and complete offering of your own and competitor advertising campaigns from advertising monitoring to adspend, creative evaluation and many more.
Optimize your advertising efforts by measuring performance and using insights that will increase revenue and maximize marketing ROI by reducing wasted adspend on unsuccessful campaigns.
Monitor your competitors’ creative presence in all mediums while using our advertising monitoring offering.
Easily identify industry competitor brand strategy and spend across Television, Radio and Print media.
By using Ornico’s qualitative and quantitative methodologies you will get invaluable insights into your competition’s brand positioning and perception elements to acquire the absolute competitive advantage.
An independent and objective review and analysis of your brand’s communication efforts, reputation and media activity. Ornico provides a complete overview and in-depth analysis of your competitors’ presence for you to optimize your communication strategy.
Reputation Management is achieved by using our media monitoring service that covers all traditional media and digital media while our state of the art ImpacTrac analysis allows you to identify spokesperson sentiment, topic and message, coverage over time and other important analytics.
Our reputational insights are measured via very specific and carefully chosen reputational drivers for a very detailed performance review. Get real insights from a group of very experienced and knowledgeable analysts who will guide you toward PR success and help your brand grow.
Be on top of crisis and manage how your customers perceive your brand with Ornico’s Reputation Management offering.
Social Media Insights
A complete social media monitoring and analysis solution. Track, measure, evaluate and optimize your digital campaigns with Ornico’s social media insights offering.
Traditional media is very important, but so are social media as well. Monitoring your social media presence should be a no brainer. With Ornico, that is exactly what you are receiving.
With Ornico’s SocialTrac you can review both earned and owned media. Keep track of all the conversations, trends and developments in very fast-paced landscapes.
It takes years to build your reputation but only seconds to destroy it. Be on top of social media developments and trending topics that might affect your brand.
Take it a step further? Elevate your social media marketing communication and presence with our Psychographica offering. While using our media monitoring service, our Psychographica offering uses advanced machine learning algorithms, clinical psychology and linguistics to identify the effectiveness of your communication efforts and your spokespeople brand messaging, making sure they align with your target market and marketing strategy.
Why marketing teams love Brand Intelligence
Complete Brand Visibility
Easily track your brand’s overall performance from a creative/advertising and media/PR/reputation perspective. All-in-one solution.
Benchmark PerformanceReview current and past performance of your marketing efforts and gather insights to optimize marketing ROI.
Empower Marketing Teams
Equip your teams with the solution that cover all aspects of marketing such as performance measurement, brand management and reputation to social media insights, competition reviews and crisis management.
Smart DecisionsMeasure your marketing ROI based on SMART Goals and optimize your marketing functions accordingly with the help of unique insights.
Business Development OpportunityIdentify, track and measure gaps in markets/verticals/segments to capitalize and increase revenue and market share.
Minimize spending waste, save time from crafting inefficient campaigns and decrease campaign failure rates by measuring and analyzing past and competitor performance.