FMCG advertising trends report across South Africa’s leading brands
The Fast-Moving Consumer Goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand Intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising […]
Advertising spend research among leading FMCG and retail brands in South Africa
Brand Intelligence® firm, Ornico tracked and analysed FMCG advertising in February 2021 to identify media habits and trends. This will form part of a broader annual trends discussion about the […]
Retail industry and FMCG advertising and media trends panel discussion
Over the past year, the FMCG sector has seen unprecedented change that has affected the retail industry. This has led to transformation in media consumption, advertising and even shopping habits. […]
Measuring marketing and advertising spend trends in South Africa during the pandemic
A survey by Brand Intelligence® firm, Ornico in association with Africa’s premier B2B news site, Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads […]
Social media and advertising trends in South Africa with Ornico on The DOC & The GURU podcast
Ornico CEO, Oresti Patricios shared social media and advertising insights and trends on The DOC & The GURU podcast, talking to some leading themes from the past few months. In […]
Insurance industry sees increase in advertising with new commercials
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest […]
Massive decline in Fast Food Industry advertising spend during the Covid-19 pandemic in South Africa
When South Africa went into lockdown on 26 March 2020 in an attempt to flatten the curve and reduce the spread of Covid-19, the fast food industry was among the […]
Aware.org working tirelessly to end underage drinking: #AfricanAdShowcase
Aware.org launched their new advertising campaign with a message that suggests; “Underage drinking starts long before it begins. You can stop it.” It raises awareness and highlights the dangers of […]
From a simple gift, a dream is realised: #AfricanAdShowcase
The Santa Shoebox Project’s latest commercial speaks to the power of dreams and the results. “Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot […]
MultiChoice may have a competitive edge over streaming services: #AfricanAdShowcase
Reports of interim results by MultiChoice show a 3% decline in DStv premium subscribers, which may be due to intensified competition from streaming services such as Netflix and Amazon Prime […]
