The Fast-Moving Consumer Goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand Intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising trends, new creative executions, developments and spending patterns for the…
Brand Intelligence® firm, Ornico tracked and analysed FMCG advertising in February 2021 to identify media habits and trends. This will form part of a broader annual trends discussion about the FMCG industry in a virtual event that takes place on…
Over the past year, the FMCG sector has seen unprecedented change that has affected the retail industry. This has led to transformation in media consumption, advertising and even shopping habits. Brand Intelligence® firm, Ornico tracked and analysed FMCG…
A survey by Brand Intelligence® firm, Ornico in association with Africa's premier B2B news site, Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads of marketing and advertising teams across brands and agencies are…
Ornico CEO, Oresti Patricios shared social media and advertising insights and trends on The DOC & The GURU podcast, talking to some leading themes from the past few months. In the conversation, Oresti and the hosts also talk about the…
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest number of new commercials recorded since February 2020, a month…
When South Africa went into lockdown on 26 March 2020 in an attempt to flatten the curve and reduce the spread of Covid-19, the fast food industry was among the hardest hit with advertising spend seeing a massive drop. Ornico…
Aware.org launched their new advertising campaign with a message that suggests; “Underage drinking starts long before it begins. You can stop it.” It raises awareness and highlights the dangers of underage drinking. Alcohol consumption, including underage drinking, are usually at…
The Santa Shoebox Project’s latest commercial speaks to the power of dreams and the results. “Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly,” said poet Langston Hughes. Thousands of children’s Christmas dreams…
Reports of interim results by MultiChoice show a 3% decline in DStv premium subscribers, which may be due to intensified competition from streaming services such as Netflix and Amazon Prime Video. In spite of all the challenges and criticism from…
