Banks waste R70 million on TV advertising that misses the mark

South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.

Telecommunications in Nigeria report released

DOWNLOAD REPORT The Nigerian telecommunications industry is highly active on social media, with thousands of engaged customers voicing their opinions of each brand. Ornico analysed the entire industry on social […]

SONA 2015: The State of Social Media Engagement

The State of the Nation Address 2015 (#SONA2015) and subsequent SONA debate saw a massive increase in social media conversations compared to 2014. This according to research by brand intelligence […]