South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.
DOWNLOAD REPORT The Nigerian telecommunications industry is highly active on social media, with thousands of engaged customers voicing their opinions of each brand. Ornico analysed the entire industry on social […]
The State of the Nation Address 2015 (#SONA2015) and subsequent SONA debate saw a massive increase in social media conversations compared to 2014. This according to research by brand intelligence […]
Ornico’s SocialTrac of #Sona2015 shows big changes in volume and sentiment, as well as a rash of game-changing new political players who are dominating the local social media conversation on […]