Social media has changed over the past year for marketers and users. A great migration towards new technologies and systems triggered by the lockdowns, increasing new players, or violation of […]
The Fast-Moving Consumer Goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand Intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising […]
Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during […]
The South African Social Media Landscape 2020 titled Social Media Myths, High Walls and Controlled Data, takes an in-depth look at some trends and insights to help brands become more […]
The International Association for the Measurement and Evaluation of Communication (AMEC) hosts “Measurement Month” during November. This annual initiative, which sees many events across the globe, aims to educate communication […]
Trends research by Ornico shows automotive industry and motoring brands in South Africa are among the biggest advertisers on TV when compared to other industries. Ornico and Financial Mail were […]
Brand Intelligence® company Ornico, researched commentary around Youth Month and Youth Day across various media platforms including social media, print, broadcast and online platforms. This follows research and analysis of […]
Data shows that SABC1 takes the lead from a spend perspective – at over R43-million at the time of sourcing data – across telecommunications, mobile and broadband connectivity providers.
Ornico analysed advertising data for new commercials focusing on 1 November 2017 to 31 January 2018, compared to the same period in 2019. Banks took the lead with the highest spend, where findings show a decline of 38% in both the number of commercials and how much was spent.
President Cyril Ramaphosa’s State of The Nation Address (SONA,) held on 7 February 2019, was mostly a subdued affair compared to the previous years’ major disruptions and theatrics. Brand Intelligence® firm, Ornico, analysed conversations from 1 February 2019 until 12 February 2019, across leading media and social media sources to provide a sense of how this year’s SONA influenced opinions.