In the news Archives - Ornico | Media and Brand Intelligence

Collaborating with micro-influencers for brand communication and engagement

Influencer marketing continues to be one of the most debated topics in the communication and advertising industries, this was evidenced in a panel discussion at the Sunday Times Gen Next Youth Marketing Conference which took place at the Sandton Convention…

Youth Marketing Insights from the Sunday Times Gen Next Youth Marketing Conference

The Sunday Times Gen Next Youth Marketing Conference took place in June 2019 at the Sandton Convention Centre where brands met to gather insights from experts and the youth about emerging trends, as well as understand what the youth really…

Advertising in the telecommunications sector receives a lukewarm response

The Financial Mail AdForum events, in association with Ornico Group showcase a selection of recently frequently flighted commercials in a particular sector. In May, the telecommunications sector and broadband providers were under the spotlight. The commercials featured were flighted between…

South Africa’s 2019 advertising spend and trends in telecommunications

Data shows that SABC1 takes the lead from a spend perspective – at over R43-million at the time of sourcing data – across telecommunications, mobile and broadband connectivity providers.

Advertising in the competitive telecommunications, broadband and connectivity landscape

May 16, 2019
Staff Writer
In the news

Telecommunications and broadband are among the most competitive industries in South Africa – and critical for economic growth and improvements in society. South Africa ranks in position 143 out of a total of 230 countries measured across the world.

22 reasons why AVEs are nonsense

April 30, 2019
Francois van Dyk
In the news

AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.

PR Measurement and Evaluation Trends

April 17, 2019
Francois van Dyk
In the news

Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry - particularly from a measurement and evaluation perspective.

Financial Services AdForum Insights, Advertising Trends and Spend

Ornico analysed advertising data for new commercials focusing on 1 November 2017 to 31 January 2018, compared to the same period in 2019. Banks took the lead with the highest spend, where findings show a decline of 38% in both the number of commercials and how much was spent.

South Africa’s top banks reduce advertising spend while digital banks grow

March 12, 2019
Staff Writer
In the news

Ornico research for the periods from 1 November 2017 to 31 January in 2018, compared to 1 November 2018 up to 31 January 2019 shows a decrease in advertising spend among top banks. The two periods show a decline of 38% in terms of new advertisements flighting for the first time.

How big data can help manage waste

Analytics and big data can lessen the amount of waste being created. The World Bank predicts that municipal waste generation is expected to reach 2.2 billion tonnes by 2025. Smart waste collection technology is expected to grow globally from USD57.6 million in 2016 to over USD223.6 million in 2025.