When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse effects on print, which was struggling in most parts of…
An online media hub for PR, marketing and advertising practitioners ranked Ornico among the top recommended media monitoring services for PR teams globally. Looking at some of the leading media intelligence providers from across the globe, ContentGrip highlights some of…
During a conference in April 2020, Microsoft CEO Satya Nadella said that the COVID-19 pandemic boosted two years of digital transformation into only two months. We have seen industries such as airlines and hospitality being disrupted greatly - and not…
Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles 3.0, which enable the effective measurement of brand and communication and PR efforts. This latest iteration of the Barcelona Principles focus on inclusion, impact and integrity, with AVEs said…
Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during lockdown and with the rise of the Covid-19 pandemic. In…
This year, Black Friday comes at a time when most brands, people and countries are faced with a challenging year because of the Covid-19 pandemic, which has had adverse effects on the state and wallets of most customers. That said,…
Wednesday, 4 November 2020 – Johannesburg, the International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its seventh annual "Measurement Month" during November 2020. This initiative, which sees many events across the globe, aims to educate…
Join Ornico and leading industry thinkers on Tuesday, 10 November 2020, at 10:00, as we discuss current and future trends that are shaping the telecommunications industry in South Africa. The conversation will include changes and trends in advertising, leading stories…
FIBEP is delighted to host ESOMAR for an ethics webinar on “Navigating Ethics for Media Measurement Professionals.” Understanding the role ethics can play in fueling a healthy data-driven business has become a key to success in today’s environment. But what…
Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks to handset manufacturers came up prominently in new ads during…
