When social media appeared in the 2000s it saw the emergence of a whole new digital industry – new agencies focusing on advising brands and even the platforms creating analytics and audience measurement systems to monetise their sites. Many believe…
The Santa Shoebox Project’s latest commercial speaks to the power of dreams and the results. “Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly,” said poet Langston Hughes. Thousands of children’s Christmas dreams…
The International Association for the Measurement and Evaluation of Communication (AMEC) hosts “Measurement Month” during November. This annual initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best-practices in measuring…
Ornico, the Brand Intelligence® firm, has increased its African footprint by establishing new partnerships on the continent with the addition of media intelligence services from Cameroon, Gabon, Rwanda, Congo Brazzaville and the Democratic Republic of Congo. Previously focusing on predominantly…
World Sports Betting's choice of familiar South African comedic duo, Leon Schuster and Alfred Ntombela, for its 2019 Rugby World Cup ad campaign may resonate with die-hard rugby fans. This TV commercial links its inspiration to the passionate support of…
The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual "Measurement Month" during November 2019. This initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about…
In 2001 when mobile banking was still largely a novelty, no one could have predicted that nearly two decades later a young South African would design and develop a banking platform. Fourth year mechatronics student at University of Cape Town…
The #ItsUpToUs ad by Tears Foundation, featured in this latest #AfricanAdShowcase, comes at a time when South Africa battles with the scourge of rape and abuse against women and children. The TV commercial shows women and men dressed in black…
Have you ever wanted two things at the same time? Surely, most of us have experienced it in our lives especially when it comes to ordering food at the restaurant. The new Wimpy toasted cheeseburger TV commercial captures this difficulty…
More than half a million new vehicles were sold in SA in 2018, generating sales revenues of R503bn. The automotive sector is highly lucrative, and the competition for market share is fierce. Effective advertising strategies in this competitive landscape are…
