Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media saw a great decline in 2020 with more publications going…
A survey by Brand Intelligence® firm, Ornico in association with Africa's premier B2B news site, Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads of marketing and advertising teams across brands and agencies are…
Ornico CEO, Oresti Patricios shared social media and advertising insights and trends on The DOC & The GURU podcast, talking to some leading themes from the past few months. In the conversation, Oresti and the hosts also talk about the…
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest number of new commercials recorded since February 2020, a month…
Social media is filled with unproven myths, guesses and assumptions from both brands and individuals, where measurement shows that most data is behind the high walls of platforms that we trust with our data. The much talked about Facebook–Cambridge Analytica…
The immediacy that came with social media changed the whole news cycle of traditional mediums forever. To lead the pack and ratings many news brands were under pressure to be the first with breaking news. We have all seen many…
When South Africa went into lockdown on 26 March 2020 in an attempt to flatten the curve and reduce the spread of Covid-19, the fast food industry was among the hardest hit with advertising spend seeing a massive drop. Ornico…
Media coverage analysis shows that economic centres across all provinces in South Africa tend to record the highest number of new Covid-19 cases with the Western Cape in the lead. This past week, however, the Gauteng Province has shown some…
Following the address by President Cyril Ramaphosa last week on easing Covid-19 lockdown restrictions, media coverage shows increased mentions of the economy reopening. Health and safety precautions are also in the lead as the country still needs to manage the…
South Africa’s largest annual study of social media trends has revealed that Facebook remains the social platform of choice for marketing – but TikTok is rising fast among both brands and consumers. According to the 2020 edition of the SA…
