World Sports Betting's choice of familiar South African comedic duo, Leon Schuster and Alfred Ntombela, for its 2019 Rugby World Cup ad campaign may resonate with die-hard rugby fans. This TV commercial links its inspiration to the passionate support of…
The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual "Measurement Month" during November 2019. This initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about…
In 2001 when mobile banking was still largely a novelty, no one could have predicted that nearly two decades later a young South African would design and develop a banking platform. Fourth year mechatronics student at University of Cape Town…
The #ItsUpToUs ad by Tears Foundation, featured in this latest #AfricanAdShowcase, comes at a time when South Africa battles with the scourge of rape and abuse against women and children. The TV commercial shows women and men dressed in black…
Have you ever wanted two things at the same time? Surely, most of us have experienced it in our lives especially when it comes to ordering food at the restaurant. The new Wimpy toasted cheeseburger TV commercial captures this difficulty…
More than half a million new vehicles were sold in SA in 2018, generating sales revenues of R503bn. The automotive sector is highly lucrative, and the competition for market share is fierce. Effective advertising strategies in this competitive landscape are…
South Africa’s mobile data costs are ranked among the highest in the world and it can be argued that a lack of connectivity also contributes to the nation’s slow economic growth. Access to fast and reliable connectivity can lead to…
Women’s Day celebrations, on 9 August 2019, in South Africa focused largely on the scourge of gender-based violence which affects women and this dominated media coverage, as well as government events. Much of the conversations were centred around the struggles…
Abomkhulu (grandfathers) fulfil many roles in the lives of grandchildren - including passing down knowledge, providing support and unconditional love to those around them... They are always caring and warm, which are all the attributes captured by MetropolitanRepublic in the National…
Trends research by Ornico shows automotive industry and motoring brands in South Africa are among the biggest advertisers on TV when compared to other industries. Ornico and Financial Mail were joined at today’s AdForum by industry experts in advertising and…
