This year, Black Friday comes at a time when most brands, people and countries are faced with a challenging year because of the Covid-19 pandemic, which has had adverse effects on the state and wallets of most customers. That said,…
Wednesday, 4 November 2020 – Johannesburg, the International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its seventh annual "Measurement Month" during November 2020. This initiative, which sees many events across the globe, aims to educate…
Join Ornico and leading industry thinkers on Tuesday, 10 November 2020, at 10:00, as we discuss current and future trends that are shaping the telecommunications industry in South Africa. The conversation will include changes and trends in advertising, leading stories…
FIBEP is delighted to host ESOMAR for an ethics webinar on “Navigating Ethics for Media Measurement Professionals.” Understanding the role ethics can play in fueling a healthy data-driven business has become a key to success in today’s environment. But what…
Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks to handset manufacturers came up prominently in new ads during…
Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media saw a great decline in 2020 with more publications going…
A survey by Brand Intelligence® firm, Ornico in association with Africa's premier B2B news site, Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads of marketing and advertising teams across brands and agencies are…
Ornico CEO, Oresti Patricios shared social media and advertising insights and trends on The DOC & The GURU podcast, talking to some leading themes from the past few months. In the conversation, Oresti and the hosts also talk about the…
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest number of new commercials recorded since February 2020, a month…
Social media is filled with unproven myths, guesses and assumptions from both brands and individuals, where measurement shows that most data is behind the high walls of platforms that we trust with our data. The much talked about Facebook–Cambridge Analytica…
