This year, Black Friday comes at a time when most brands, people and countries are faced with a challenging year b Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles […]
Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles 3.0, which enable the effective measurement of brand and communication and PR efforts. This latest iteration of the Barcelona […]
Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during […]
Social media is filled with unproven myths, guesses and assumptions from both brands and individuals, where measurement shows that most data is behind the high walls of platforms that we […]
This infographic provides key media themes on SONA including #SONA2019 conversations on Twitter, which are geographically tagged as being in South Africa as the time of this research.
President Cyril Ramaphosa’s State of The Nation Address (SONA,) held on 7 February 2019, was mostly a subdued affair compared to the previous years’ major disruptions and theatrics. Brand Intelligence® firm, Ornico, analysed conversations from 1 February 2019 until 12 February 2019, across leading media and social media sources to provide a sense of how this year’s SONA influenced opinions.
Social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. Have a look at this infographic for snippets of some of the findings.
As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication – Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.
The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.
The Social Media Landscape Briefings taking place in Johannesburg on 16 October 2018 and Cape Town on 18 October 2018. These very popular events see the country’s top social media […]