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Social media myths, high walls and controlled data
4th Aug 2020
Social media is filled with unproven myths, guesses and assumptions from both brands and individuals,…
Download the South African Social Media Landscape 2020
10th Jun 2020
The South African Social Media Landscape 2020 titled Social Media Myths, High Walls and Controlled…
Free e-book download: Demonstrating the Value of Communication – Part III
27th Nov 2019
The International Association for the Measurement and Evaluation of Communication (AMEC) hosts “Measurement Month” during…
Advertising trends in the automotive industry and motoring in South Africa
13th Sep 2019
Trends research by Ornico shows automotive industry and motoring brands in South Africa are among…
Download the Youth Month 2019 media analysis report
24th Jul 2019
Brand Intelligence® company Ornico, researched commentary around Youth Month and Youth Day across various media…
South Africa’s 2019 advertising spend and trends in telecommunications
5th Jun 2019
Data shows that SABC1 takes the lead from a spend perspective – at over R43-million at the time of sourcing data – across telecommunications, mobile and broadband connectivity providers.
Financial Services AdForum Insights, Advertising Trends and Spend
29th Mar 2019
Ornico analysed advertising data for new commercials focusing on 1 November 2017 to 31 January 2018, compared to the same period in 2019. Banks took the lead with the highest spend, where findings show a decline of 38% in both the number of commercials and how much was spent.
Infographic: South Africa’s SONA 2019 media coverage and social media analysis – #SONA2019
6th Mar 2019
This infographic provides key media themes on SONA including #SONA2019 conversations on Twitter, which are geographically tagged as being in South Africa as the time of this research.
SONA 2019 media analysis with top themes and social media conversations
26th Feb 2019
President Cyril Ramaphosa’s State of The Nation Address (SONA,) held on 7 February 2019, was mostly a subdued affair compared to the previous years’ major disruptions and theatrics. Brand Intelligence® firm, Ornico, analysed conversations from 1 February 2019 until 12 February 2019, across leading media and social media sources to provide a sense of how this year’s SONA influenced opinions.
