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28th Nov 2018
The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.
3rd Oct 2018
The mentions of Women’s Month and topics relating to Women’s Day went over 90 000 across various media platforms from print, broadcast and social media. Influencer from politics to business led the narratives, with everyone from President Cyril Ramaphosa to Facebook's Nunu Ntshingila contributing positive commentary.
26th Sep 2018
In the midst of South Africa’s technical recession, the automotive industry showed a 2,2% drop in the second quarter of 2018 according to Statistics South Africa. Data reveals that in 2017 the automotive sector spent over R328-million on TV ads which increased to over R412-million in 2018.
13th Feb 2018
In 2011 recorded errors ranged between 5% - 15%, depending on specific mainstream television channels. By 2016 the average error rate recorded was around 5%, marginally improving to 4% for 2017 – once again campaign and channel dependent. The proliferation of media channels have certainly made it extremely difficult for brands to keep track of all their advertising spend but it becomes clear that major marketing budgets are still being wasted.
21st Sep 2017
Everything you’ve ever wanted to know about South African brands on Twitter, Facebook, LinkedIn, YouTube, Instagram. The South African Social Media Landscape Report 2018 contains everything brands need to know to successfully navigate social.
24th Oct 2016
Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence™ firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire.