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Women’s Month 2018 Media Research and Findings
1st Oct 2018
August is Women’s Month in South Africa and celebrates the Women’s March of 1956 where…
The automotive advertising landscape in South Africa
26th Sep 2018
In the midst of South Africa’s technical recession, the automotive industry showed a 2,2% drop in the second quarter of 2018 according to Statistics South Africa. Data reveals that in 2017 the automotive sector spent over R328-million on TV ads which increased to over R412-million in 2018.
Advertising verification becomes crucial as marketing budgets go to waste
13th Feb 2018
In 2011 recorded errors ranged between 5% - 15%, depending on specific mainstream television channels. By 2016 the average error rate recorded was around 5%, marginally improving to 4% for 2017 – once again campaign and channel dependent. The proliferation of media channels have certainly made it extremely difficult for brands to keep track of all their advertising spend but it becomes clear that major marketing budgets are still being wasted.
Inside the SA Social Media Landscape Report 2018
21st Sep 2017
Everything you’ve ever wanted to know about South African brands on Twitter, Facebook, LinkedIn, YouTube, Instagram. The South African Social Media Landscape Report 2018 contains everything brands need to know to successfully navigate social.
Bridges That Connect Us – Directions and Launch Parking
22nd Feb 2017
Thank you for booking your place to join Ornico and clients to the launch art…
For Sale! Braai Day outshines Heritage Day
24th Oct 2016
Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence™ firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire.
South African Social Media Landscape 2017: Download The Executive Summary
22nd Sep 2016
The 2017 SA Social Media Landscape Report is South Africa’s definitive research report on social media. It contains in-depth analysis of each social media network in South Africa. It includes a comprehensive survey of over 110 corporate companies and digital agencies in South Africa.
The 2017 South African Social Media Landscape Report
22nd Sep 2016
The 2017 SA Social Media Landscape Report is South Africa’s definitive research report on social media. It contains in-depth analysis of each social media network in South Africa.
Ad Forum: Financial Services Insights and Research
4th Jul 2016
The financial institutions in the media and brand intelligence research and insights include FNB, Nedbank, Standard Bank, ABSA, Capitec, Clientele, Assupol, King Price, Outsurance, First For Women, Coronation, Budget Insurance, Investec and others. Part of the debate by the panellists on the day was based on how uninspired some of the advertising in the financial services industry is, how focusing mostly on price leads to a lack of creativity in some of the work and as such causes the brands to be far too similar.
