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24th Oct 2016
Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence™ firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire.
22nd Sep 2016
The 2017 SA Social Media Landscape Report is South Africa’s definitive research report on social media. It contains in-depth analysis of each social media network in South Africa. It includes a comprehensive survey of over 110 corporate companies and digital agencies in South Africa.
22nd Sep 2016
The 2017 SA Social Media Landscape Report is South Africa’s definitive research report on social media. It contains in-depth analysis of each social media network in South Africa.
4th Jul 2016
The financial institutions in the media and brand intelligence research and insights include FNB, Nedbank, Standard Bank, ABSA, Capitec, Clientele, Assupol, King Price, Outsurance, First For Women, Coronation, Budget Insurance, Investec and others. Part of the debate by the panellists on the day was based on how uninspired some of the advertising in the financial services industry is, how focusing mostly on price leads to a lack of creativity in some of the work and as such causes the brands to be far too similar.